← BEFORE / AFTER 
Stocks To Trade
A technical trading platform had to prove its sophistication before traders would subscribe.
BRAND REFRESHWEB DESIGN
Before After
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A technical trading platform had to prove its sophistication before traders would subscribe.
Stocks To Trade is a serious tool for active traders, and that audience judges credibility fast. The site had to make the platform's depth clear up front, before anyone would subscribe.
An insurance provider for high-net-worth clients needed to stand apart from commodity competitors.
A food service logistics company wasn't signaling the enterprise-scale operations they'd built.
Clean, focused design driving newsletter signups — a simpler path to Steve's 15,000+ subscribers.
