A software product hidden behind stock imagery needed to show prospects exactly what they'd buy.
WEB DESIGN
BeforeAfter
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FROM THE CLIENT
“Kat’s work weaves design and messaging together seamlessly. The final result is stronger, and the process is more efficient because she works on a project holistically. Kat over-delivered on quality and took on extra iterations to ensure the final result met her high standards.”
Lucas PriceFounder, Yardstick Team
01 · THE SITUATION
Show prospects the actual product.
Yardstick needed prospects to see exactly what they would be buying. The priority was putting the real product and interface front and centre, so the software could speak for itself.
02 · WHAT WE DID
01Website RoadmapAudit, competitor mapping and two workshops to find what made them different.
02Message & structureRewrote the homepage around the client, not the policy.
03Visual directionA calmer, premium palette and editorial photography.
04Build handoffOrganized Figma files and a walkthrough for the developer.
